Oliver is a highly successful senior marketer, specialising most recently in the retail, hospitality and leisure sectors. As Head of Marketing he has created commercial marketing strategies that have driven significant growth for Marston’s pubs, Compass Group’s in-store division, value-led pubs at Mitchells & Butlers and Simple skincare. More recently he has been providing strategic marketing support to various SME and start-up businesses.
His expertise covers market and product positioning, product/concept development, pricing strategies, customer profiling and customer experience. Oliver is a member of the Chartered Institute of Marketing. He is based in the West Midlands but operates nationwide.