NEWS: Network of experts

Park Street Partners started up on 1 March 2018.  But it’s only really today, 4 May 2018, that we have really opened our doors for business.

Today is the day we have announced the appointment of ten expert partners to form the basis of our network of experts that will support clients, providing genuinely impactful advice based on deep knowledge and long experience.

It has long been clear to me that clients value two things in agencies: relatively junior (but still talented and creative) folk available as a draw down resource to do the research, manage the event, provide the press office; and senior advice and a sounding board from people who really know what they’re talking about and what they’re doing.

What they’re less interested in is paying for mid-level support.  Don’t get me wrong, there is a place for Account Directors and Associate Directors in terms of client relationships and project management.  But a lot of what is done at this level in agency can more efficiently be delivered in-house, so clients end up paying for duplication of effort that they really don’t appreciate.  And agencies tend to have far too many people at this level, who all have to be put onto client teams and eat up the available fees.

Clients also don’t want to pay for an expensive, senior-weighted, team month after month after month, whether all of those senior skills are needed or not.  They want to bring in the right people at the right time – and not to have them involved when they don’t need them.

That’s where the idea of a network of experts comes from.  A curated group of really high quality and talented practitioners, able to deliver advice and support, not just in terms of communications but in wider business too.  Which is why Park Street Partners draws on a wide mix of skills, in comms and far beyond.

I am delighted to be working with such a great group of professionals – and friends.  I want to thank them for their support.  And I’m looking forward to us working together to deliver great things for our clients.

NEWS: Coverage of the announcement of our first ten partners

PR Week: Gavin Devine’s Park Street agency signs up 10 partners

Park Street Partners, the new agency founded by former Newgate and MHP chief Gavin Devine, has announced a partnership scheme that has seen 10 senior figures from PR, marketing, politics, and business act as client advisers.

The 10 are not directly employed by or own equity in the agency, but agree to work on specific briefs when required. They are:

  • Sir Brian Bender, former Permanent Secretary in Defra and the Business Department
  • Alison Clarke, former CEO of Grayling UK & Ireland
  • Daniel Moylan, former deputy chairman of Transport for London
  • Design expert Emma Sexton
  • Investor and former Edelman and MHP adviser Eamonn Carey
  • Marketing consultant Oliver Devine, formerly of Marston’s, Compass, Mitchells & Butlers and Simple
  • Craig Harrow, former vice president of the Liberal Democrats and senior public affairs advisor
  • Kate McDougle, marketing director and consultant
  • John Williams, marketing and PR consultant
  • Ed Wilson, former director of external relations at Network Rail

Devine said: “It is fantastic to be able to announce today the next stage of Park Street Partners’ development, by unveiling this brilliant line up of experts and friends. Over many years of running comms firms I have learned that teams should be built around clients, not around agency structures; and that clients value above all senior people who add real value. That is what our network of experts delivers.”

Devine, who founded Park Street in March after leaving his dual role at Newgate and its parent company Porta, said the business has eight clients at present. These include dairy products company Arla Foods, and CGN, the Chinese energy firm that has invested in UK nuclear power station Hinkley Point.

Devine worked at MHP and its forerunner Mandate for 12 years before joining Porta in 2016.


Holmes Report: Gavin Devine’s Park Street Partners Appoints 10 Senior Advisors

Associates at ex-Newgate lead Devine’s new agency include senior figures from politics and marketing.

LONDON — Park Street Partners, the communications and business consultancy set up in March by former Newgate Communications CEO Gavin Devine, has appointed ten senior advisors.

The associates feature senior figures from politics and the civil service as well as experts in brand positioning, digital, content creation and corporate comms, including Sir Brian Bender, a former permanent secretary in two UK Government departments, former Edelman and MHP advisor and digital strategist Eamonn Carey, and Alison Clarke, former CEO of Weber Shandwick Asia Pacific and Grayling UK & Ireland.

Devine said his new partners do not hold equity in the company, but are independent experts who would come together as required to meet the communications and business needs of clients across disciplines and, eventually, across geographies.

He told the Holmes Report: “Most agencies are set up with lots of people at AD level, but ultimately clients don’t value that because they have those kinds of skills in-house. They value juniors and they like senior advice. So I’ve put together a group of experienced people who I really rate and have known for years, who will add real value, from Eamonn, who runs an incubator programme and can really talk about tech and start-ups, to Brian, who knows how to engage government because he was in it for years at a senior level, and Alison, who offers senior mentoring.”

The agency already has eight clients after two months in business, including nuclear energy company CGN UK and Arla Foods.

The new Park Street Partners also include ex-Network Rail director of external relations Ed Wilson; former deputy chairman of Transport for London Daniel Moylan; design and branding consultant Emma Sexton; digital marketing consultant John Williams; former Marston’s Brewery senior marketer Oliver Devine; ex-Kantar head of global marketing Kate McDougle; and public affairs advisor Craig Harrow, former vice president of the Liberal Democrats.